Judge Becker tasked us with creating a powerful branding to accurately reflect his personality and temperament for his 2017-2018 campaign for re-election. Since 2010, in his two terms Judge Becker has presided over 150 trials and over 10,000 cases overall in one of the busiest courts in Collin County, Texas.
We designed a new logo that convey Judge Becker’s mantra: “Justice. Not Politics.” with fonts, color and layout that shows his fair, no-nonsense approach. The tagline, “Back Becker”, along with hashtag “#backbecker”, drove a consistent and cohesive branding across all channels. In addition, we coached Judge Becker on techniques regarding social media, live video streaming and more to grow hack his targeted audience.