If you haven’t heard of Shake Shack, chances are you will very soon in the near future. Shake Shack is the hottest high end burger chain right now. It started from a hot dog cart in Madison Square Park in Manhattan back in 2001 in order to support the restoration of the park. Fans lined up daily for three summers in a row.
Today, Shake Shack has 63 stores from Chicago to Dubai, serving loyal Millennials customers organic burgers and frozen custard.
What’s so unique about Shake Shack’s meteoric rise is its marketing strategy. Instead of marketing via traditional media such as print, television or radio, it invests in building a loyal social media following on Vine and Instagram and others–and it’s really paying off.
In fact, adjusting for sales, no other fast-food chain comes to close to Shake Shack’s success in social media marketing.
What can small businesses learn from Shake Shack’s social media success?As a business owner, you know you must market your products and services. Social media is a low-cost yet effective medium to do just that. It does take time to research your target audience, create compelling messages and monitor progress but the results are worthwhile and inexpensive compared to traditional marketing. If you need help or just can’t find the time, there are many experts–like us–who can help you succeed.
We all know how important it is to have satisfied customers who will become our brand advocates, recommending their family and friends to try our products and services. Think of social media as word of mouth–online. With a solid social media marketing strategy in place, you can find the right audience, convert them into loyal customers and get referrals–just like Shake Shack.
There’s no time to wait. It wasn’t too long ago when McDonald’s was getting record sales. Today, it’s in trouble that many agree, among other factors, has to do with its failure to attract Millennials who spends 5.4 hours per day on social media.
Do you already have a social media marketing strategy for your business? What’s working, or not, for you? Share your experience with us.
Spread the loveAs a local small business owner, you might have limited resources to promote your business. You stretch every dollar the best you can. Compare to traditional marketing channels such as direct mail or print advertising, social media marketing is a low-cost solution that can be extremely effective. What you do need, however, is […]
Spread the loveHaving paused for a moment after taking a sip of her grande caramel macchiato, a prospective client glanced outside the window for a quick moment then told us, “Blogging is hard. I want to do it but I can never find the time. When I do blog, I have no idea what to write about.” […]
Spread the loveI’m not the gambling type but I’d bet that you want your business to grow. Last week, Twitter rolled out two new tools that could help improve customer satisfaction of your business. These tools can help you provide better and faster service to your customers on Twitter. Why is this important? By Twitter’s own statistics, over […]
