We like this article by Sam Milbrath of Hootsuite, where she highlights the similarities between social media and first dates. Bullet points include Discovery, Nurturing Leads and Conversion.

Sam points out 3 points:

  • Discovery – ask good questions and learn about your audience (date).
  • Nurturing Leads – take your time to nurture the relationship.
  • Conversion – put in the time and effort so they become loyal, repeat customers.

Are you putting in the effort to build long lasting relationships with your audience? Tell us your success stories.