Last modified: July 29, 2019
This The Intelligence Group Consent Policy (“CP”) applies to the use of any Marketing Automation and/or Email Management Service provided by us (The Intelligence Group), whether we provide it directly or use another party to provide it to you (each, a “The Intelligence Group Service”).
We at The Intelligence Group (and our affiliates) are committed to adhering to anti-spam best practices. This Consent Policy applies to all of our clients who use our The Intelligence Group Service owned and/or controlled by The Intelligence Group. If you do not agree with any of the rules and guildlines described in this Consent Policy, you should not use our The Intelligence Group Service.
We periodically update this Consent Policy. We will post any policy changes on this page and, if the changes are significant, we will provide a more prominent notice by sending you an email notification, or if you subscribe to the Subscription Service, through the Notification app in your The Intelligence Group portal.
While we will notify you of any material changes to this Consent Policy, we encourage you to review this Consent Policy periodically.
If you have any questions about this Anti-Spam Policy or our treatment of the information you provide us, please write to us by email at [email protected] or by mail to The Intelligence Group PO Box 250281 Plano, TX 75025, Attn: Consent.
SPECIAL NOTE: OBTAINING CONSENT FOR COMMERCIAL TEXTS AND EMAILS
It is important that you obtain consent from your customers and prospective customers prior to sending text and email marketing messages using The Intelligence Group Service. Obtaining consent is not only common courtesy, but it is required by anti-spam and other privacy and consumer protection laws. The consequences for not following the rules can be quite severe, with penalties in the U.S. of $500-$1,500 per message in the case of text messages and penalties of up to $16,000 per message in the case of emails. In Canada, penalties range from $1-10 Million, and in both countries, individuals can bring private rights of actions against companies for certain violations.
It is your responsibility to ensure that all necessary consents have been obtained and recorded in compliance with applicable law. This note is provided as a courtesy and is not intended as legal advice. You should consult with your own legal counsel to ensure you are in compliance with applicable laws.
In the U.S., senders of commercial emails are not required to obtain express consent prior to sending their messages. Instead, the CAN-SPAM Act requires senders to provide an opportunity for recipients to opt out of receiving future commercial emails and to honor that opt-out request within 10 business days. To that end, commercial email messages must include a clear and conspicuous instruction that explains how the recipient can opt out of receiving future emails from the sender, such as a return email address or another easy Internet-based way to allow people to communicate their choice. Senders may create a menu to allow a recipient to opt out of certain types of messages, but one of the options must be to opt out of all commercial messages from the sender.
When sending commercial emails to residents of Canada, senders are required to obtain prior consent before sending their messages. In limited circumstances -- such as when you have an existing business relationship with the recipient -- this consent can be implied. But most often, express prior consent to send an email is required. This means that a person must affirmatively state a desire to receive emails from you; pre-checked boxes will not suffice. And you must maintain records of all consents you obtain.
In addition to an opt-out requirement, both the CAN-SPAM Act and CASL impose various content requirements for commercial emails, such as accurately identifying the sender of the email, identifying the email as an advertisement, and including opt-out instructions. These content requirements are not limited to just bulk email, but apply to all commercial messages. To help ensure that you comply with the law and best practices of the jurisdictions where you send emails, you should also do the following:
2) Text Messages
A. What type of consent is required?
The consent required for text messages differs under U.S. law depending on whether the message is an informational text message or a marketing text message. If the message has any content that might be viewed as advertising or promoting any products or services then it should be treated as a marketing text message.
The required signature for the written agreement can be obtained in any manner that complies with applicable state or federal law, including via e-mail, website form, text message, telephone key press or voice recording.
B. Text Message Best Practices
Here are some tips for best practices when it comes to text messages: