I'm not the gambling type but I'd bet that you want your business to grow. Last week, Twitter rolled out two new tools that could help improve customer satisfaction of your business. These tools can help you provide better and faster service to your customers on Twitter. Why is this important? By Twitter's own statistics, over 80% of [...]
Beginning today, Twitter will show you tweets in its new timeline based on what its algorithm thinks you want to see. The new timeline is essentially a newly revised "while you were away" feature it introduced a year ago because tweets won't be entirely ranked by relevance. It's supposed to show you tweets that you'll be most interested in [...]
Twitter is now offering pre-roll ads that run from 15 to 30 sec as confirmed by Twitter's Adam Bain. Yes, we are testing skippable video ads https://t.co/d6eFy2NBrN — adam bain (@adambain) January 22, 2016 Twitter has been testing pre-roll ads for a while but until now there was a six-second limit on all videos. Viewers will see the new [...]
How many unread posts do you have on your Facebook? What about Twitter? Study shows that some of us are getting tired of over shares and being constantly hit with other people's thoughts. Your customers may feel the same way. If your brand's social content is becoming predictable or a bit formulaic, try some of [...]
Your business needs to be Instagram, if it isn't already! Here're the reasons why: 1. Instagram has over 300 million active users worldwide. While 300 million may seem small compared with Facebook's 1 billion+, how many small business owners you know would turn away at an audience this huge for marketing purposes? If your business is [...]
Small businesses have a limited marketing budget. A survey by BrightLocal shows that small to medium sized businesses (SMBs) spend on average $400/month on marketing. However, 32% of them spend less than $100/month. from BrightLocal survey So, how are SMBs choosing to spend their hard earned money in marketing? Turns out that on [...]
If you haven't heard of Shake Shack, chances are you will very soon in the near future. Shake Shack is the hottest high end burger chain right now. It started from a hot dog cart in Madison Square Park in Manhattan back in 2001 in order to support the restoration of the park. Fans lined [...]
There were much discussions last year about content marketing and how it can boost SEO and bring in customers. Lately, semantic web is gaining awareness, especially in regard to how it can help marketers gain greater insight into user behaviors. It makes sense to complement content marketing with semantic search optimization. What is semantic search? Semantic [...]
We like this article by Sam Milbrath of Hootsuite, where she highlights the similarities between social media and first dates. Bullet points include Discovery, Nurturing Leads and Conversion. Sam points out 3 points: Discovery - ask good questions and learn about your audience (date). Nurturing Leads - take your time to nurture the relationship. Conversion [...]
Small businesses, like us, need to keep a close eye on our marketing dollars, which is why we're excited about Mautic. We recently discovered Mautic and are currently testing it. So far we're very impressed. Mautic is a free, open source marketing automation web app. It lets you do lead tracking, campaigns, dripflow programs, landing pages, social [...]
