7 Reasons your business needs to be on Instagram now!

By |2017-12-19T20:41:24-05:00March 4th, 2015|Social Media|

Your business needs to be Instagram, if it isn't already! Here're the reasons why: 1. Instagram has over 300 million active users worldwide. While 300 million may seem small compared with Facebook's 1 billion+, how many small business owners you know would turn away at an audience this huge for marketing purposes? If your business is [...]

How small businesses can build brand loyalty quickly

By |2017-12-19T20:41:24-05:00March 4th, 2015|Social Media|

Small businesses have a limited marketing budget. A survey by BrightLocal shows that small to medium sized businesses (SMBs) spend on average $400/month on marketing. However, 32% of them spend less than $100/month. from BrightLocal survey   So, how are SMBs choosing to spend their hard earned money in marketing? Turns out that on [...]

Semantic Search can give you an edge in your marketing efforts

By |2017-12-19T20:41:24-05:00February 13th, 2015|SEO, Social Media|

There were much discussions last year about content marketing and how it can boost SEO and bring in customers. Lately, semantic web is gaining awareness, especially in regard to how it can help marketers gain greater insight into user behaviors. It makes sense to complement content marketing with semantic search optimization. What is semantic search? Semantic [...]

SEO mistakes can hurt your customer acquisition efforts

By |2017-12-19T20:41:24-05:00February 8th, 2015|SEO|

We like this article by Robert Glazer that examines how a badly performed SEO can hurt customer acquisition efforts. Robert outlines the following mistakes: Hiring Developers Who Don’t Know SEO Operating Multiple Keyword-Rich Domains Botching Your Migration Cheating the System Going Overboard Forgetting the User Experience Expecting Immediate Results Have you or your clients had experience with [...]

Manage your social media like you’re on your first date

By |2017-12-19T20:41:24-05:00February 8th, 2015|Social Media|

We like this article by Sam Milbrath of Hootsuite, where she highlights the similarities between social media and first dates. Bullet points include Discovery, Nurturing Leads and Conversion. Sam points out 3 points: Discovery - ask good questions and learn about your audience (date). Nurturing Leads - take your time to nurture the relationship. Conversion [...]

Want a free marketing automation app?

By |2017-12-19T20:41:25-05:00February 7th, 2015|Social Media|

Small businesses, like us, need to keep a close eye on our marketing dollars, which is why we're excited about Mautic. We recently discovered Mautic and are currently testing it. So far we're very impressed. Mautic is a free, open source marketing automation web app. It lets you do lead tracking, campaigns, dripflow programs, landing pages, social [...]

Can social media marketing help local small businesses?

By |2017-12-19T20:41:25-05:00January 30th, 2015|News, Social Media|

As a local small business owner, you might have limited resources to promote your business. You stretch every dollar the best you can. Compare to traditional marketing channels such as direct mail or print advertising, social media marketing is a low-cost solution that can be extremely effective. What you do need, however, is to invest [...]