Countless studies, such as this one from marketingcharts.com, have shown that email marketing has the highest conversion rate of all marketing channels. After all, it makes sense that those who trust us enough to give us their email address would want to read what we have to write. Naturally, the question is, "how to write [...]
Your business needs to be Instagram, if it isn't already! Here're the reasons why: 1. Instagram has over 300 million active users worldwide. While 300 million may seem small compared with Facebook's 1 billion+, how many small business owners you know would turn away at an audience this huge for marketing purposes? If your business is [...]
Small businesses have a limited marketing budget. A survey by BrightLocal shows that small to medium sized businesses (SMBs) spend on average $400/month on marketing. However, 32% of them spend less than $100/month. from BrightLocal survey So, how are SMBs choosing to spend their hard earned money in marketing? Turns out that on [...]
If you haven't heard of Shake Shack, chances are you will very soon in the near future. Shake Shack is the hottest high end burger chain right now. It started from a hot dog cart in Madison Square Park in Manhattan back in 2001 in order to support the restoration of the park. Fans lined [...]
There were much discussions last year about content marketing and how it can boost SEO and bring in customers. Lately, semantic web is gaining awareness, especially in regard to how it can help marketers gain greater insight into user behaviors. It makes sense to complement content marketing with semantic search optimization. What is semantic search? Semantic [...]
We like this article by Robert Glazer that examines how a badly performed SEO can hurt customer acquisition efforts. Robert outlines the following mistakes: Hiring Developers Who Don’t Know SEO Operating Multiple Keyword-Rich Domains Botching Your Migration Cheating the System Going Overboard Forgetting the User Experience Expecting Immediate Results Have you or your clients had experience with [...]
We like this article by Sam Milbrath of Hootsuite, where she highlights the similarities between social media and first dates. Bullet points include Discovery, Nurturing Leads and Conversion. Sam points out 3 points: Discovery - ask good questions and learn about your audience (date). Nurturing Leads - take your time to nurture the relationship. Conversion [...]
Small businesses, like us, need to keep a close eye on our marketing dollars, which is why we're excited about Mautic. We recently discovered Mautic and are currently testing it. So far we're very impressed. Mautic is a free, open source marketing automation web app. It lets you do lead tracking, campaigns, dripflow programs, landing pages, social [...]
Having paused for a moment after taking a sip of her grande caramel macchiato, a prospective client glanced outside the window for a quick moment then told us, "Blogging is hard. I want to do it but I can never find the time. When I do blog, I have no idea what to write about." It's true, [...]
Does this scenario sound familiar? It's the end of the month again. You need to gather all your paper receipts, invoices, POs and all sorts of papers so you can type all that data into your accounting software. You could stuff them into a big envelope to be shipped to your bookkeeper or accountant but it's [...]
