Digital marketing isn’t just for large corporations. Fact is that many small businesses are using social media and blogging to level the playing field against large competitors with deep pockets. Yet, most small businesses are not doing any digital marketing to promote themselves because they think they need a huge budget to do so.
Benefits of digital marketing
Digital marketing can help your small business in many ways.
- Win Customers – Digital marketing can help small businesses attract new customers in an affordable way.
- Reduce Costs – Compared with traditional marketing such as TV, radio and print advertising, digital marketing done correctly can have a high ROI without the high cost.
- Get Results – Marketing technologists in the small business world need support. This support should come from a creative agency partnership that can provide access to web developers, designers, videographers and other techies at their fingertips. The marketing technologist leverages the agency too create content and marketing material on demand and at a cost that’s less than doing it in-house. The problem is most businesses pick their marketing partners wrong and get too little support for too much money. Then, a half-decent website is all they should need. Remember, marketing technologists are the big brother of digital marketing experts, graphic designers and social media gurus. They have the credentials, certifications and in many cases academic background to validate their capabilities. Most people call themselves ‘digital marketing expert’ or ‘social media guru’ when they aren’t really sure what they are.
- Tools after Results – Of course, marketing automation software, email marketing apps, enterprise level analytics, additional resources and social media monitoring software are all nice-to-haves, but there are lots of good free or cheap options that will do just fine to start. Huge investments in SaaS products aren’t realistic investments for small business owners. Small business owners need proof that the new marketing technologist can get results without taking out a mortgage to do it. A very limited budget is all they should need.