Countless studies, such as this one from marketingcharts.com, have shown that email marketing has the highest conversion rate of all marketing channels. After all, it makes sense that those who trust us enough to give us their email address would want to read what we have to write. Naturally, the question is, “how to write a good email newsletter to maximize conversion rate?”
7 tips for sending good email newsletters
About the Author: Joseph Wong
Leveraging more than 20 years of proven leadership and management background in sales, marketing and IT, Joseph understands that even with the most innovative products or marketing strategies in place, an extraordinary company of any size grows and prospers through its most crucial asset—its people. Joseph currently leads The Intelligence Group as its CEO, guiding the organization with appropriate governance mechanisms.