Skip to content
The Intelligence Group Logo The Intelligence Group Logo The Intelligence Group Logo
  • About
  • Projects
  • Services
  • Clients
  • Blog
  • Contact
  • BECOME A CLIENT
Previous Next

7 tips for sending good email newsletters

By Joseph Wong|2017-12-19T20:41:24+00:00March 16th, 2015|News|0 Comments
  • happy reading email

Countless studies, such as this one from marketingcharts.com, have shown that email marketing has the highest conversion rate of all marketing channels. After all, it makes sense that those who trust us enough to give us their email address would want to read what we have to write. Naturally, the question is, “how to write a good email newsletter to maximize conversion rate?”

click through rates per channel

from marketingcharts.com

Let’s explore 7 tips that can help us do just that.

1. Intriguing subject line

The subject line should describe what’s inside the email. Don’t leave it boring but don’t be too creative that it gives off the wrong impression of being spam.

Mailchimp analyzed 40 million emails sent from their customers. They compared the ones with the highest open rates (60-87 percent) to the lowest (1-14 percent). What they noticed is that the ones with the highest open rates have straightforward subject lines.

2. Include your logo

Always include your logo in your newsletter so it’s instantly recognizable. Be sure to make it clickable back to your website. Better yet, add a masthead at the top that has your logo plus a fun name for the newsletter and maybe a picture.

3. Table of content

Readers will only give you a few seconds to decide whether to continue reading your newsletter or clicking “Delete”. A short table of content at the top gives your readers a choice to read what section interests them the most and keep them reading.

4. Useful and interesting content

Give your readers what they signed up for. In fact, tell your readers what to expect when they sign up for your newsletters. Some content ideas include blog posts, tips and advice, industry news and infographics. Don’t forget to add some nice images.

5. Make it clickable

You want the readers to be so intrigued by the content of your newsletter that they click on links to learn more on your website. Don’t forget to add social icons for your social media accounts.

6. Make it easy to share

Include social sharing buttons so your readers can share on their own social networks.

7. Make it easy to unsubscribe

We all want as many subscribers as we can get. However, do you really want subscribers who never reads your email? Besides, if they can’t unsubscribe they’d just delete–or worse, tag your email as spam!

Keeping only your most engaged readers will improve your open and click-through rates. Create great content for your audience and be confident!

How’re your email newsletter campaigns working for you? Have any tips to share with us?

Share This Article!

FacebookTwitterLinkedIn

About the Author: Joseph Wong

Leveraging more than 20 years of proven leadership and management background in sales, marketing and IT, Joseph understands that even with the most innovative products or marketing strategies in place, an extraordinary company of any size grows and prospers through its most crucial asset—its people. Joseph currently leads The Intelligence Group as its CEO, guiding the organization with appropriate governance mechanisms.

Related Posts

  • 5 tips to crushing your next Facebook Ad campaign
    5 Tips on Crushing Your Next Facebook Ads Campaign
    Gallery
  • Checked your site. Well known Linux distro was hacked
    Gallery
  • Twitter rolls out its new timeline today
    Gallery
  • Twitter is now offering 30 sec ads with skip option
    Gallery
  • happy reading email
    7 tips for sending good email newsletters
    Gallery
  • social media
    Can social media marketing help local small businesses?
    Gallery

Leave A Comment Cancel reply

You must be logged in to post a comment.

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Blog Topics

  • Bookkeeping
  • Digital Marketing
  • Marketing Automation
  • News
  • SEO
  • Social Media
  • Web Development
  • Web Security

Recent Posts

  • 5 Tips on Crushing Your Next Facebook Ads Campaign
  • Contact & Deal Management Update
  • Importance of Multi-Channel Marketing
  • Checked your site. Well known Linux distro was hacked
  • Will Twitter’s new customer service tools help your business grow

Recent Comments

  • david on Shady’s Burger Joint
  • david on Precision Pavers SEO
  • How small businesses can build brand loyalty quickly on 7 Reasons your business needs to be on Instagram now!

Archives

  • May 2018
  • October 2016
  • August 2016
  • February 2016
  • January 2016
  • April 2015
  • March 2015
  • February 2015
  • January 2015

Categories

  • Bookkeeping
  • Digital Marketing
  • Marketing Automation
  • News
  • SEO
  • Social Media
  • Web Development
  • Web Security

Meta

  • Log in
  • Entries RSS
  • Comments RSS
  • WordPress.org
© Copyright 2000 -    |   Created and managed by The Intelligence Group   |   All Rights Reserved | Policies
FacebookTwitterInstagramLinkedInYouTubeEmail
We use cookies and other tracking technologies to collect data, to personalize content and ads, and to analyze our traffic. We share information about your use of our site with our social media, advertising, and analytics partners who may combine it with other information you have provided to them. Cookie PolicyGot it!