Semantic Search can give you an edge in your marketing efforts

By |2017-12-19T20:41:24+00:00February 13th, 2015|SEO, Social Media|

There were much discussions last year about content marketing and how it can boost SEO and bring in customers. Lately, semantic web is gaining awareness, especially in regard to how it can help marketers gain greater insight into user behaviors. It makes sense to complement content marketing with semantic search optimization. What is semantic search? Semantic [...]

SEO mistakes can hurt your customer acquisition efforts

By |2017-12-19T20:41:24+00:00February 8th, 2015|SEO|

We like this article by Robert Glazer that examines how a badly performed SEO can hurt customer acquisition efforts. Robert outlines the following mistakes: Hiring Developers Who Don’t Know SEO Operating Multiple Keyword-Rich Domains Botching Your Migration Cheating the System Going Overboard Forgetting the User Experience Expecting Immediate Results Have you or your clients had experience with [...]

Manage your social media like you’re on your first date

By |2017-12-19T20:41:24+00:00February 8th, 2015|Social Media|

We like this article by Sam Milbrath of Hootsuite, where she highlights the similarities between social media and first dates. Bullet points include Discovery, Nurturing Leads and Conversion. Sam points out 3 points: Discovery - ask good questions and learn about your audience (date). Nurturing Leads - take your time to nurture the relationship. Conversion [...]

Want a free marketing automation app?

By |2017-12-19T20:41:25+00:00February 7th, 2015|Social Media|

Small businesses, like us, need to keep a close eye on our marketing dollars, which is why we're excited about Mautic. We recently discovered Mautic and are currently testing it. So far we're very impressed. Mautic is a free, open source marketing automation web app. It lets you do lead tracking, campaigns, dripflow programs, landing pages, social [...]

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