If you haven't heard of Shake Shack, chances are you will very soon in the near future. Shake Shack is the hottest high end burger chain right now. It started from a hot dog cart in Madison Square Park in Manhattan back in 2001 in order to support the restoration of the park. Fans lined [...]
There were much discussions last year about content marketing and how it can boost SEO and bring in customers. Lately, semantic web is gaining awareness, especially in regard to how it can help marketers gain greater insight into user behaviors. It makes sense to complement content marketing with semantic search optimization. What is semantic search? Semantic [...]
We like this article by Robert Glazer that examines how a badly performed SEO can hurt customer acquisition efforts. Robert outlines the following mistakes: Hiring Developers Who Don’t Know SEO Operating Multiple Keyword-Rich Domains Botching Your Migration Cheating the System Going Overboard Forgetting the User Experience Expecting Immediate Results Have you or your clients had experience with [...]
We like this article by Sam Milbrath of Hootsuite, where she highlights the similarities between social media and first dates. Bullet points include Discovery, Nurturing Leads and Conversion. Sam points out 3 points: Discovery - ask good questions and learn about your audience (date). Nurturing Leads - take your time to nurture the relationship. Conversion [...]
Small businesses, like us, need to keep a close eye on our marketing dollars, which is why we're excited about Mautic. We recently discovered Mautic and are currently testing it. So far we're very impressed. Mautic is a free, open source marketing automation web app. It lets you do lead tracking, campaigns, dripflow programs, landing pages, social [...]
Having paused for a moment after taking a sip of her grande caramel macchiato, a prospective client glanced outside the window for a quick moment then told us, "Blogging is hard. I want to do it but I can never find the time. When I do blog, I have no idea what to write about." It's true, [...]
