We first develop a deep understanding of your business and who your potential customers are. Then we analyze their buying process, gaining insight into what and how they research for a company that has the right solution to their needs. We create a brand new website for you–or redesign your existing website–that is optimized for lead capture and conversion. We create valuable, relevant content such as blogs, videos, white papers, eBooks and infographics that attracts potential customers. We promote your content on the right social media channels to bring them to your website.
Once on your website, potential customers must give their contact information in order to access valuable content. At this point, they become your leads. We help you convert leads into paying customers online or to your storefront by implementing lead nurturing programs such as email newsletter marketing.
After the sale, we help you nurture your customer relationships by encouraging them to give reviews and testimonials. As an extension of your customer service team, we monitor the most popular review websites and respond to all reviews. We also cross-promote all positive reviews across all of your social media channels.